Tetley, India-based Tata’s tea brand, is modernizing its decaf tea by altering the traditional cellophane wrapped carton packaging with modern soft pack packaging.
The new packs, which will begin to roll out from November 2012, will be available in shelf ready trays of 2×6 for Tetley decaf 40s and 80s and 2x1x3 for Tetley decaf 160s, and for the convenience sector Tetley decaf 80s will also be available in a 1×6 tray.
Tata global beverages customer marketing controller Simon Attfield said they were making significant investment in its brands in 2012 which is the right time for a change.
"The new pack design will bring Tetley decaf in line with the other every day teas in our range that were given a new look in July," Attfield said.
The new packs of Tetley decaf will clearly display the tea type and the pack size, which takes up less space.
Being re-sealable they are said to be preferred by many for keeping the tea fresh for longer, and also for eliminating the collection of tea dust common with carton packs, said talkingretail.com.